Choose a Professional

Selling a home in today's real estate market involves a complex approach: Online listings, social media, and an integrated marketing plan will make your listing stand above the rest. To ensure the best outcome, you must select a professional who has local knowledge and experience with pricing, marketing, and negotiation.

Allen Tate Realtors^® is the leading real estate company in the Carolinas, and we proudly work with the most professional, highly trained agents in the region. Partnering with one of our agents will allow you to navigate the home selling process with ease and achieve the most fair outcome.

We invest in our agents by offering the latest technology, comprehensive marketing, and ongoing professional development so they are equipped to provide the very best service to their clients.

If you have worked with Allen Tate Realtors in the past, you can find your agent by name or by office. If you need help choosing an agent, please contact us.

Find Out Your Home’s Value

Pricing your home accurately is arguably the most important step in the home selling process. Putting your home on the market at the wrong price — either too low or too high — can impact the success of the sale. Several factors are considered in determining the worth of your home, including the condition, location, and the selling price of comparable properties in the area.

Before your home is listed, your Allen Tate agent will provide a free pre-market consultation and a Competitive Market Analysis (CMA) at no cost or obligation. Your agent will recommend the price, which will correspond to the price of comparable properties, and remain competitive enough to encourage buyers to make a purchase offer.

Prepare Your Home for Sale

Preparing your home for sale is another important step, as first impressions go a long way.

Our agents know what changes and improvements can make a difference to potential buyers. We understand that a clean, uncluttered home in good condition is a major draw in today’s marketplace. Plus, we have built and fostered relationships with local businesses and representatives to assist you with repairs, renovations, or staging.

Market Your Home

Technology has forever changed the way homes are sold. More than 92 percent of potential buyers search for homes online, and each year, more than 5 million people visit allentate.com. That’s why your property’s online presence is vital in the success of its sale. Listing your home with Allen Tate Realtors means it will receive the most exposure through the many high-tech platforms we manage. Learn more about the benefits of listing your home with Allen Tate Realtors.

Online Listing

Your online listing will include everything potential buyers need to know about your home. Each listing includes detailed information about the property itself, and information about the area, including nearby schools, points of interest, market insights, and more. Plus, your listing will feature a collection of high-resolution images of the interior and exterior that display your home in the best light.

Map Search

Our advanced map search feature allows potential buyers to discover your home based on their desired location. They can pinpoint their favorite communities and view the homes within the area, adding additional filters based on their preferred criteria, such as number of bedrooms or bathrooms, home style, price range, school districts, drive time, and more. This personalized and innovative feature provides more promising leads, and makes the process more streamlined for buyers.

Advanced Marketing

In addition to the marketing efforts put forth by your agent, Allen Tate implements an advanced marketing and digital strategy that will drive more traffic to your listing. Plus, our network of agents is the largest in the Carolinas, and they make it a priority to spread the word about your property to their clients and potential buyers by word of mouth, online marketing, and advertising.

Gain More Exposure For Your Home

Listing your home with Allen Tate Realtors means you can get maximum exposure for your home. Digitally, we syndicate your listing through the MLS to local brokerage websites and national brand sites like Zillow, Trulia, Realtor.com, and more. Allen Tate Realtors^® maintains global connections, as one of the founding members of Leading Real Estate Companies of the World^®, which means your home will be featured on more than 5,000 websites reaching potential buyers all over the world.

What’s more, your new listing will be sent out to potential buyers within minutes of it hitting the market with our 1st to Know email alerts technology. This has the power to accelerate the interest of your home and the number of scheduled showings in the first week.

We also mail a color postcard announcing your newly listed home to an average of 50+ neighbors in your surrounding area. 

Review Offers and Negotiate

A buyer who is interested in your home will make an offer to your agent through their own agent. The offer may differ from what you expected, but you may reject, counter, or accept any offer that is presented. You will work closely with your Allen Tate agent to decide if the offer will work for you and determine the best course of action in response. Your agent is your advocate in this process and will negotiate the offer for you, protecting your interests and offering expertise all the while.

Your agent will review all contracts and explain them in detail before you sign. Once an offer is accepted, your agent will guide you through the closing process from signing the contract to the official transfer of ownership to the buyer.